The Pentagon was abuzz last week over the NY Times Article:
We Have Met the Enemy and He Is PowerPoint. The message: Generals, particularly those in theater, HATE PowerPoint.
Disclosure: I'm a Point Point Ranger. I have well over 10,000 hours behind the keyboard on Power Point and have even taught classes on how to navigate the software and develop effective DoD style briefings.
I've often joked that we simply can't communicate with each other without Power Point. The issue that many in the DoD (and across the world) have with Power Point is how many people still do not know HOW to use the software or effectively develop briefings. If you recently came from a career (operations?) where you did not use Power Point regularly, I can understand, but I've worked with
hundreds who have spent their entire career in an office and still struggle to capture a message in a few bullets and slides. I have ZERO sympathy for you. If you don't know how to use the software, take a class. If you don't know how to convey a message clearly, you should rethink what you're doing at your job.
Seth Godin has a great blog post from a few years ago on
Really Bad Power Point. Here are the five rules you need to remember to create amazing Powerpoint presentations:
- No more than six words on a slide. EVER. There is no presentation so complex that this rule needs to be broken.
- No cheesy images. Use professional stock photo images.
- No dissolves, spins or other transitions.
- Sound effects can be used a few times per presentation, but never use the sound effects that are built in to the program. Instead, rip sounds and music from CDs and leverage the Proustian effect this can have. If people start bouncing up and down to the Grateful Dead, you’ve kept them from falling asleep, and you’ve reminded them that this isn’t a typical meeting you’re running.
- Don’t hand out print-outs of your slides. They don’t work without you there.
The last point is worth discussing further. We create Power Point slides with tons of bullets and information so the slides can "stand on their own" and convey the message without a speaker. If that's the case, why have a meeting? Just email me your slides - message conveyed. Instead we need to use more graphics and fewer words and capture the details in the notes pages, backup slides, or a separate document.
I prefer using point papers (via wikis) to convey detailed information. A point paper can go into sufficient detail that the briefing does not, while still keeping it short (I said point paper, not a 30 page white paper with long paragraphs that no one wants to read). A 1-2 page point paper can convey similar information that a 30 slide Power Point briefing does. Hand out the point paper so your audience doesn't have to take notes or flip through a small book of briefing slides (save paper too!). As a take away from the meeting, they have your short point paper with the key nuggets of information you conveyed and any recommendations or actions for the audience to consider.
Back to your Power Point briefing, here's my guidance:
- More graphics, fewer words: I want to hear you speak to convey the information
- Include a purpose statement: Why are we here? Convey info, discuss an issue, make a decision?
- Include a BLUF - Bottom Line Up Front - Don't make me wait for the answer/recommendation.
- Slides are free - Use as many as you need - Don't cram a slide with multiple thoughts, break them out on separate slides - You can talk to 3 slides that each have a graphic and one bullet of text in the same time takes to talk to three bullets on one slide (plus sub-bullets and graphics). In the past I would say estimate 2.5-3 minutes per slide, but that was for a standard DoD slide. Since we're not printing out hard copies of your briefing, you can talk to a single slide in 10 seconds and move on. . .
- Use bumper stickers - What's the one main point this slide conveys? This reinforces all those bullets on your slide and offers another benefit. If you planned on briefing 20 slides in an hour (using the traditional format), but at the last minute the General's schedule only allows 20 minutes, what do you do? Brief the bumper stickers.
- Consistency between slides - Your message is distracting if each slide has different formatting and fonts. Encouraging your organization to work off a standardized template, allows everyone to reuse slides from multiple briefings. The key is to get someone who truly knows Power Point to develop the template otherwise you'll struggle for years with bad formatting and endless rework.
- Break from the mold - There are some great presentation styles online at sites like Slideshare that break from the traditional DoD briefing format. Depending on your audience, explore alternative formats to convey your message.
- Learn from the Experts - Garr Reynolds has a huge following with Presentation Zen. I also encourage you to read the latest Heath Brother's Book Made to Stick: Why Some Ideas Survive and Others Die
If a meeting is simply to relay information that can be effectively done by emailing a document or briefing then do so and cancel the meeting. If after reading your document, people want to discuss an issue, then have a meeting and limit the discussion to the issues. It saves everyone time and energy. Once Enterprise 2.0 becomes more prevelent, we can further reduce meetings with online collaboration via tools like discussion forums.